Could Traditional Printing Be Your Best Marketing Strategy?
September 03 2015
The most successful marketing strategies are often so original and innovative that competitors are left scratching their heads. Marketing in the Information Age has moved from newspapers, to radio, to our phones, to television, and finally to the internet. Is it possible that it’s moving back to print?
1. Simply stated, people are sick of being barraged with ads all day every day. Yesterday’s sleek and savvy digital marketing campaign is the equivalent of today’s spam email. Consumers are responding positively to the simplicity and non-invasive qualities of traditional print advertising. Here’s why.
2. Print media isn’t just about the content. Research is suggesting that digital text and images fail to recreate the experience of reading something you can actually hold in your hands. Old habits die hard. People of all ages enjoy the tactile experience of reading print media on a deep emotional level, and that goes for everything from newspapers and flyers to magazines and brochures.
3. Online media is created for the masses—millions of people—and it doesn’t cost much to publish. Print media is more personal and creates a stronger connection with the consumer. It communicates a level of authority and prestige that online media simply can’t. All the advantages of online media (cost-effectiveness and wide distribution) can be seen as advantages to print media.
Experts suggest that the new wave of marketing will use graphics and text to educate rather than sell. We’re all accustomed to online advertisements that have little or no relevance to us. Set yourself apart with specific, informative ads that focus on the explicit advantages of the product or service. It’s all about making your business look and sound different. Avoid worn-out phrases like “customer satisfaction guaranteed.” Use the media to connect with the consumer on an emotional level. Be provocative, be insightful, be informative.
We understand the world around us by using narrative. It’s how we interpret and synthesize information. It’s how we remember things. If you’re in marketing, you want your product to be remembered. Use an anecdote, real or hypothetical, to show what your company can do for the consumer. Chances are they’ll remember you. If they can slip the ad in their pocket and take it home with them, even better.
At Data Print Services, LLC we ensure security and efficiency for everything from digital marketing campaigns to print-and-mail classic printing—whatever you and your team need to take your advertising and marketing to the next level.
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