How Printing in Color Aids Marketing Initiatives

November 16 2015

Our brains are hardwired to understand and interpret color. Colors contain messages and suggest emotions that black and white simply cannot convey. This fact is why using color in print is an effective tool that allows customers to connect easily with your brand.

Exactly How Much Better is Color?

Recent studies have come out quantifying the impact of color, and the results show that businesses have lots to gain by printing ads and signage in color.

• Increased readability

The eye readily is drawn to text or logos in color. A reported 55% of people read a color text before black and white print. Too much color can cause problems, however, by distracting the viewer from the most important aspect of the text. Put one slogan or business practice that you specifically want to emphasize in color, and most people will naturally read that first.

• Quicker response time

Consumers respond to color 30% faster than black and white. Choosing a pleasing combination of colors and a smart layout will allow people to register the important aspects of your business in a small amount of time. Finally, color is known to increase the likelihood of purchase. One independent study found that consumers are up to 80% more likely to make purchase a product in a color.

Implementing Color Usage Strategically

Color printing can get expensive. However, the results are often well worth the investment. The color on direct mailings and transactional data documents, like billing statements, are two examples of paper products that benefit with a touch of color.  Even on mass-produced coupons sent to thousands of potential customers, adding color greatly increases the likelihood that they will utilize it. A marketing promotion on a billing statement with a pop of color reminds customers of your other services on a document that already holds financial importance. If your company does not use color printing yet, these two strategies are the right place to start.

Bring Your Color Printing Needs to DataPrint

Once you’ve decided on what you’d like printed in color, trust DataPrint to make sure it comes to life the way you’ve envisioned. We use our high-resolution variable data produced print imaging to create high-quality signage, billing statements, door hangers, campaign mailers, and more. Take a look around our website to explore the diverse services we offer and find information on how to contact us.