Why Print Media Will Never Go Out of Style

June 11 2015

Traditional print is an area that is often overlooked. Many people consider it outdated or irrelevant. Nothing could be further from the truth. Print advertising tactics such as advertising in magazines and direct mail are thriving as much as ever. The following are some reasons why this form of advertising is well worth considering.

People Need a Break From Gadgets

While it would be easy to believe that smartphones, tablets and laptops occupy most of people’s attention these days, there is a certain backlash against this trend. Everyone needs a break from staring at a screen for hours. Traditional print publications, brochures and postcards provide readers with a welcome break from small screens.

Print Commands Attention

One of the problems with digital advertising is that readers’ attention spans are so short that they often click from page to page within seconds. With print, the reader at least has something tangible to hold in his or her hands. This makes it easier to capture someone’s attention for a few minutes.

Less Competition

Because many business owners perceive print advertising as out of date, direct mail has gotten much less competitive than it used to be. This means that something sent via the postal service is more likely to be noticed than another online banner or text ad.

Print is the New Nontraditional Marketing

Online marketing strategies such as blogging, social media, PPC and others have become the familiar, traditional way of marketing. This suggests that to promote in a nontraditional manner nowadays, the place to look is offline. When the internet was still new, online marketing was fresh and represented the cutting edge. People are now seeking alternatives to web and even mobile advertising. Print media is poised to become the new creative and nontraditional way of promoting.

The Printed Page Has Authority

There is something authoritative about words on a printed page that is not found on websites. When people read something on a page they can hold, they often assign it more credibility. This gives marketers the opportunity to present themselves as more serious and credible by taking the trouble to mail something to their customers and prospects.

These are some of the reasons that traditional print marketing strategies such as direct mail are far from obsolete. No matter how big the internet gets, there will still be a demand for information that’s available in printed form.