Choosing the Right Paper Stock Choice for Your Direct Mailing Campaign
March 07 2016
Choosing the best fit between your direct mailing campaign and the countless options of paper stock can be difficult. With a seemingly infinite selection of finishes, weights, widths, and colors, it’s easy to get overwhelmed. There are even paper stocks that come embedded with plantable seeds, transparent sheets, and ones that give the illusion of wetness. Somewhere in that range of options is the one that will give your direct mailing campaign that extra edge over the competition.
The most important facets to consider when making the ideal choice are design, brand, and cost.
A solid advertisement should appeal to your audience and make them want what your company has to offer. Are you marketing to an environmentally-conscious demographic? Utilize recycled paper for your direct mailings. Is your brand high-quality and are your mailings being delivered to the wealthier side of town? Do not skimp on card stock; flimsy paper will reflect poorly on your brand.
Also, consider the intricacy of your design. Often, logos and graphics look different in print than on a computer screen. The more complex the design, the more likely it is to fall flat on cheap paper stock options. If the design is important to you, be sure to print it on paper that will flatter your aesthetic.
As with any business investment, the budget is always a limiting factor. It is important to be realistic about how much you will spend on your direct mailings. That said, there are many ways to pinch pennies and launch the direct mail campaigns you desire.
Paper is often the most expensive part of a direct mail campaign. Speak to DataPrint about which higher-quality stocks have the same characteristics of the stock you’ve been using, but are sold at a lesser price.
Tonnage can be another area to look into for the best prices. Paper suppliers and print companies generally give better rates for a bigger order. Order as many of each mailing as possible to get the best price.
DataPrint is a print and e-delivery company with many print and data solutions. We specialize in direct mail campaigns and print using high-resolution monochrome or full-color imaging. We offer digital compatible paper stocks from 18# to 100# cover, coated or uncoated, and can use high-speed addressing to send your deliverables rapidly. Our data solutions include, but are not limited to, optimizing the efficacy of e-delivery marketing campaigns, Adobe.pdf based document archiving, and hosted eStatements. Contact us directly or visit our homepage today for more information.
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