How to Successfully Add Color to Transactional Documents
November 23 2015
While many see paper billing statements and other transactional documents as a remnant of a less technological age, printed financial statements will mostly likely be around for a long time. In fact, many people prefer to have hard copies of transactional statements for credit card companies, bank statements, and major purchases over an electronic statement.
Since these documents are important, capitalizing on their marketing potential could result in financial gains. Customers review their billing statements carefully to see what they’ve paid and what they still owe, and a carefully placed promotional ad on the same piece of paper is a great way to get the message out. This technique has been proven to be even more effective when the ad is printed in an eye-catching color. Read on to learn a few best practices to integrate this technique into your transactional documents.
An important part of adding promotions and marketing messages is making sure they target the right customers. Initially, pick a few select customers and match them with marketing messages based on their existing habits and patterns. While deciding where to place their advertisement, also take this opportunity to evaluate and improve the overall layout of your billing statements.
It may seem simple enough, but it can easily go wrong. Hiring a design consultant to make sure the colors don’t clash and the format is pleasing will pay off in the long run. With DataPrint’s on-demand printing, your company will have the opportunity try out several different designs.
When implementing this system, double and triple-checking is a must. DataPrint can help you stay on top of important consumer changes like change in name and change of address. Make sure it’s updated when the name is pre-populated onto their billing statement. If you’re adding a promotion for great rates on mortgage financing, make sure to use an ad that targets the right demographic. Sending mortgage information to teenagers, for example, is a waste of paper. Once you target the right consumers, we can print the best possible ads.
At DataPrint, we offer high-quality printing services for banks and credit unions, billing and late statements for utility companies, student loan enclosures, medical billing statements, and donation requests for non-profits. We can also assist in mailing systems that deliver beautiful, color-printed paper products into the right hands. For more information about our services, please visit our homepage.
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